Confidence in a Cream Anti-Aging Hydrating Moisturizer
MULTIBENEFIT HYDRATIONFOR AGING SKIN
- Targets top signs of skin aging
- Up to 48HR hydration
REAL BEAUTY, REAL RESULTS
Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you real results.
-
NIACINAMIDE
Helps even skin tone & reduce the look of fine lines & wrinkles
-
PEPTIDE-LIPID COMPLEX
Helps improve elasticity, firmness & hydration; smooths the look of fine lines
-
SQUALANE
Helps hydrate the skin & reinforce the skin moisture barrier
1O SIGNS OF AGING REVERSED
KIND-TO-SKIN BENEFITS
ALWAYS REAL, NEVER RETOUCHED
KEY BENEFITS
✓ In just 1 hour: This hydrating, vegan^ moisturizer with squalane and ceramides strengthens your skin's moisture barrier and repairs it over time.
✓ For up to 48 hours: The quick-absorbing formula provides intense hydration, giving skin a soft, supple feel and creating the perfect base for makeup.
✓ In 2 weeks: Our patented rejuvenating concentrate that includes niacinamide and peptide-lipid complex works to visibly brighten and firm skin and reduce the look of wrinkles.
We believe you should feel powerful and confident in your real beauty. Because feeling beautiful is your right.
We believe in transformation.
Not the kind that looks like someone else. The kind where your skin just got a whole lot better.
We believe in keeping our promises.
That’s why we partner with plastic surgeons and dermatologists to create trusted beauty solutions. Makeup that starts its life as skincare.
Skincare so effective, you might forget to wear makeup.
We believe in changing the conversation around beauty. Because it’s our dream that when you look in the mirror, you won’t see what’s “wrong” — you’ll see what’s right.
WE BELIEVE IN...
REAL BEAUTY, REAL RESULTS.
IT Cosmetics was founded in 2008 by Jamie Kern Lima, a TV news anchor who was unable to find products that solved her beauty concerns, including sparse brows and sensitive, rosacea-prone skin. Feeling overlooked by the beauty industry challenged Jamie’s confidence, but it also inspired her journey as an entrepreneur.
Jamie partnered with plastic surgeons and dermatologists to develop skincare-based, problem-solving makeup, and disrupted the industry by showing remarkable Before & After’s of real women with real skin concerns — women who deserved to feel confident and beautiful in their own skin.
The IT Cosmetics Advisory Board is made up of renowned plastic surgeons and dermatologists — and it is partnering with both that makes us unique.
Our plastic surgeons share insights on facial structure and how it changes over time, with a particular focus on symmetry and volume. This expertise helps us create products that give natural-looking results with incredible impact.
Our dermatologists are focused on skin health and getting transformative results. They are at the forefront of ingredient science research and help ensure our formulations are safe and effective on all skin types.
